Changing Markets

Using the resources we had built with our company Disruptive Consulting and other business activities, myself and Joakim Bergman co-founded the Changing Markets Foundation to create campaigns and support the campaigns of other NGOs to shift market share away from unsustainable products and companies, towards environmentally and socially beneficial solutions. This was an acknowledgement that creative entrepreneurial companies with solutions still needed successful NGO campaigns to drive the social change such companies needed for commercial success.

 
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1 Million Women

With the support of my wife, Michelle, Natalie Isaacs a mum of four and close family friend founded the I Million Women campaign. I joined as a founding Director, along with my Ecos colleague Murray Hogarth. Driven by frustration at the lack of action on climate by the men in politics in Australia, Natalie realised her best response was to do something concrete and practical. Women are in influential positions both at home and in the workplace, they make 70 percent of consumer decisions in the house hold. The campaign realised that emissions could be reduced by 1 million tonnes if just one million women across Australia could commit to reducing just one tonne, by taking simple easy steps, saving money and feeling good. It took 1 Million Women just a year to have one of the highest membership numbers of environmental organizations in Australia. In 2019 1MW celebrated their 10 year anniversary, it is now a movement of over 950,000+ women and girls (and growing everyday). I’ve written about 1MW here.

 
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Inspire Foundation

In 2007, my friend Jack Health had an idea on how we could use the internet to connect with young people in the 14 to 25 age group who needed mental health support. Driven by the tragic loss of young people close to him, he presented the idea to myself and to our friend and McKinsey consulting partner, Michael Rennie, and asked for our backing. In 1997 the Inspire Foundation, now known as ReachOut Australia, was established by Jack to harness the potential of the internet, becoming the world’s first online mental health service for young people. I served as Chairman for some years. Today, ReachOut is accessed by more than 2 million people each year, it is the most accessed online mental health service for young people and their parents in Australia.

 
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